Google Just Made GBP Feel Like Social Media—Here’s What You Need to Know
If Google Business Profile had a glow-up, this would be it.You know that friend who swore they’d never join social media but suddenly shows up posting brunch pics and event invites? Yeah—Google just became that friend.Introducing: “What’s Happening”—GBP’s shiny new feature that basically says, “Hey, I’m cool now. Please notice me.”Spoiler alert: if you haven’t posted since the invention of sourdough starters in 2020, it’s time to wake up and log in.Let’s break down why your Business Profile just got a whole lot more social (and how not to be the digital equivalent of a ghost town).